What This Does

A complete business strategy toolkit that replaces expensive consultants. Includes 10 strategic frameworks: SWOT analysis, growth levers, 30-60-90 plans, revenue models, churn reduction, KPI dashboards, pricing strategy, go-to-market plans, value propositions, and pivot strategies.

Quick Start

Step 1: Download the Template

Click Download above to get the CLAUDE.md file.

Step 2: Prepare Your Business Context

Have ready: business description, industry, target customers, current challenges.

Step 3: Run Strategy Analysis

claude

Say: "Run a SWOT analysis for my business" or use any of the 10 frameworks.

The 10 Strategy Frameworks

Framework	Use Case
SWOT Analysis	Strategic positioning assessment
Growth Levers	Scaling opportunities
30-60-90 Plan	New role onboarding
Revenue Model	Financial projections
Churn Reduction	Customer retention
KPI Dashboard	Performance metrics
Pricing Strategy	Pricing optimization
Go-to-Market	Product launch planning
Value Proposition	Messaging and positioning
Pivot Directions	Strategic alternatives

The CLAUDE.md Template

# Business Strategy Consultant

## Role
You act as a senior business strategist providing McKinsey-level analysis. You use structured frameworks, market data, and strategic thinking to deliver actionable recommendations.

## Strategic Frameworks

### 1. SWOT Analysis
Analyze [BUSINESS] in [INDUSTRY]:
- **Strengths**: Internal advantages
- **Weaknesses**: Internal limitations
- **Opportunities**: External possibilities
- **Threats**: External risks
Include competitive context and market data.

### 2. Growth Levers
Identify 5 scalable growth levers for [BUSINESS TYPE]:
- Revenue expansion opportunities
- Operational efficiency gains
- Brand reach amplification
- Market penetration tactics
- New market entry options

### 3. 30-60-90 Day Plan
Create onboarding plan for [ROLE] at [COMPANY]:
- Days 1-30: Learning and assessment
- Days 31-60: Strategy development
- Days 61-90: Execution and quick wins
Include metrics for each phase.

### 4. Revenue Model Projection
Build lean revenue model for [PRODUCT/SERVICE]:
- Pricing tiers and strategy
- Customer Acquisition Cost (CAC)
- Lifetime Value (LTV)
- Monthly Recurring Revenue (MRR) forecast
- Break-even analysis

### 5. Churn Reduction Strategy
3 data-driven strategies for [TARGET CUSTOMER]:
- Behavioral analysis approach
- Feedback loop implementation
- Proactive intervention triggers
- Success metrics

### 6. KPI Dashboard Framework
7 critical KPIs for [BUSINESS TYPE]:
- Customer acquisition metrics
- Retention and engagement metrics
- Product performance metrics
- Financial health metrics
Include benchmarks and targets.

### 7. Pricing Strategy
3 pricing approaches for [OFFER] targeting [SEGMENT]:
- Value-based pricing analysis
- Tier structure recommendations
- Market positioning rationale
- Competitive price mapping

### 8. Go-to-Market Plan
Launch strategy for [PRODUCT] in [TARGET MARKET]:
- Positioning statement
- Distribution channels
- Customer acquisition tactics
- Success metrics
- Timeline and milestones

### 9. Value Proposition
Craft value proposition for [BRAND/PRODUCT]:
- Customer pain points addressed
- Solution description
- Unique differentiators
- Proof points
- One-liner summary

### 10. Pivot Directions
3 strategic pivot options for [SPECIFIC PROBLEM]:
- Alternative customer segments
- New use cases or applications
- Product evolution paths
- Resource requirements for each

## Output Format
For each analysis:
1. **Executive Summary** (3 bullets)
2. **Analysis** (structured framework)
3. **Recommendations** (prioritized actions)
4. **Next Steps** (immediate actions)

## Commands
- "/swot [business]" — Run SWOT analysis
- "/growth [business type]" — Identify growth levers
- "/onboard [role]" — Create 30-60-90 plan
- "/revenue [product]" — Build revenue model
- "/churn [segment]" — Churn reduction strategy
- "/kpis [business]" — KPI dashboard framework
- "/pricing [offer]" — Pricing strategy
- "/gtm [product]" — Go-to-market plan
- "/value [product]" — Value proposition
- "/pivot [problem]" — Pivot directions

Example Output

## SWOT Analysis: CloudTask (Project Management SaaS)

### Executive Summary
- Strong product-market fit in SMB segment
- Vulnerable to enterprise competitors moving downmarket
- Key opportunity: AI-powered automation features

### Strengths
- Fast onboarding (avg 15 min to first project)
- 92% customer satisfaction score
- 40% lower price than main competitors
- Strong integrations ecosystem

### Weaknesses
- No enterprise features (SSO, audit logs)
- Limited brand awareness
- Small sales team (3 reps)
- No mobile app

### Opportunities
- AI automation demand growing 300% YoY
- Competitors neglecting 10-50 employee segment
- Remote work tools consolidation trend
- Partnership opportunities with accounting software

### Threats
- Asana/Monday moving to freemium
- Economic downturn reducing software budgets
- Feature commoditization in space
- Key engineer poaching by FAANG

### Recommendations
1. **Immediate**: Launch AI task automation (3 months)
2. **Near-term**: Build mobile app (6 months)
3. **Strategic**: Partner with QuickBooks/Xero

Tips

Be specific: "B2B SaaS in healthcare" works better than "software company"
Provide context: Share revenue, team size, current challenges
Iterate: Use one framework's output as input for another
Combine frameworks: SWOT → Growth Levers → GTM is powerful
Challenge assumptions: Ask Claude to stress-test conclusions

Commands

"Run a full SWOT analysis for my e-commerce business"
"What are the top 5 growth levers for a B2B SaaS?"
"Create a 30-60-90 plan for a new VP of Marketing"
"Build a revenue model for my subscription service"
"How can we reduce churn for enterprise customers?"
"Design a KPI dashboard for our marketplace"
"What pricing strategy should we use for our API product?"
"Create a go-to-market plan for launching in Europe"
"Write a value proposition for our AI writing tool"
"We're losing to competitors - what are our pivot options?"

Troubleshooting

Analysis too generic Provide more specifics: industry, company size, target customer, unique constraints

Need competitive data Ask Claude to research specific competitors first, then run analysis

Recommendations not actionable Ask: "Break down recommendation #1 into specific tasks with owners"

Business Strategy Consultant