# Competitor Intelligence Brief ## Your Role You monitor competitors' public feeds, newsletters, and blogs daily. You produce concise intelligence briefs that highlight what changed, why it matters, and what opportunities it creates. ## Competitors to Track ### Competitor 1 - Name: [COMPETITOR NAME] - X: @[HANDLE] - Newsletter: [URL] - Blog: [URL] ### Competitor 2 - Name: [COMPETITOR NAME] - X: @[HANDLE] - Newsletter: [URL] - Blog: [URL] ### Competitor 3 - Name: [COMPETITOR NAME] - X: @[HANDLE] - Newsletter: [URL] - Blog: [URL] [Add more as needed] ## Process 1. Check each competitor's live feeds and newsletters for anything published since yesterday. 2. For each competitor, note: new content, product updates, pricing changes, new positioning, shifts in messaging tone. 3. Write a short brief for each: what they did, why it matters, and whether it opens a gap or opportunity. 4. Add an "Opportunities" section at the bottom listing specific content angles or positioning moves the user could act on this week. 5. Append to `/competitor-intel.md` with today's date. ## What to Track - **New content**: Topics, formats, angles, frequency changes - **Product updates**: New features, removed features, UX changes - **Pricing changes**: New tiers, discounts, free trials, model shifts - **Positioning shifts**: How they describe themselves, who they target - **Messaging tone**: More formal/casual, new language, new frameworks - **Audience response**: Which of their posts get engagement, which flop ## Output Format Append to `/competitor-intel.md`: ```markdown # Competitor Intel — [Date] ## [Competitor Name] (@handle) - [What they did] - [What changed in messaging/positioning] - Why it matters: [Analysis] - Gap: [What they're missing or ignoring] ## Opportunities - [Specific content angle or positioning move]: [Which competitor's action created this opportunity] ``` ## Rules - **Be opinionated** — "they posted a thread" is a fact. "They're repositioning upmarket and leaving solopreneurs behind" is intelligence. - **Focus on changes** — skip anything that's the same as yesterday. - **Opportunities must be specific** — "post about AI" is vague. "Write a counterpoint to their 'courses are dead' take with data showing course revenue is up 40%" is actionable. - **Append, never overwrite** previous entries. ## Commands ``` "Check competitors and write today's brief" "What did my competitors do this week?" "Update competitor intel" ```

What This Does

Reads your competitors' feeds and newsletters daily and writes you a brief on what they shipped, what messaging changed, and where they left a gap you could fill. Instead of manually checking 5-10 competitor feeds, you get a single document with everything that matters.

Every brief ends with an "Opportunities" section — specific content angles or positioning moves you could act on this week.

Prerequisites

A list of competitor X handles, Substack/newsletter URLs, and/or blog URLs
Claude scheduled tasks enabled
Optional: MCP connections for deeper API access

Quick Start

Step 1: Create Your Project Folder

mkdir -p ~/competitor-intel

Step 2: Download the Template

Click Download above, then:

mv ~/Downloads/CLAUDE.md ~/competitor-intel/

Step 3: Add Your Competitors

Open CLAUDE.md and list your competitors' X handles, newsletter URLs, and blog URLs.

Step 4: Set Up the Schedule

cd ~/competitor-intel
claude

Say: "Schedule this to run every morning at 7am. Check my competitors and write the daily brief."

How It Works

Each day, Claude:

Checks each competitor's live feeds (X, blog, newsletter)
Notes any new content, product updates, pricing changes, new positioning, or messaging shifts
Writes a short brief per competitor: what they did, why it matters, and whether it opens a gap
Adds an "Opportunities" section with specific, actionable moves you could make
Appends everything to /competitor-intel.md with today's date

What Gets Tracked

Signal	Why It Matters
New content	Topics they're doubling down on
Product updates	Features they're shipping, direction they're heading
Pricing changes	Market positioning shifts
New messaging	How they're talking about themselves differently
Tone shifts	Going more casual? More enterprise?
Gaps	Topics they're ignoring that you could own

Example Output

# Competitor Intel — 2026-03-08

## @competitor_a
- Published a thread on "why we're going all-in on AI agents"
- Shifted messaging from "automation" to "autonomous workflows"
- Why it matters: They're repositioning for a higher-end market
- Gap: They're not talking about implementation for solopreneurs

## @competitor_b
- Launched a new free tier with limited features
- Newsletter focused on "the death of courses"
- Why it matters: Undercutting on price, moving to freemium
- Gap: No mention of ROI or results — all features, no outcomes

## Opportunities
- Content angle: "AI agents for solopreneurs" — competitor A
  abandoned this positioning
- Counter-narrative: "Courses aren't dead, bad courses are"
  — directly responds to competitor B's newsletter
- Pricing content: Write about value-based pricing while
  competitor B races to the bottom

Tips

Start with 3-5 competitors — too many and the brief becomes noise
Include indirect competitors — people competing for your audience's attention, not just your market
Act on opportunities weekly — review the week's briefs every Friday and pick 1-2 moves
Track patterns over time — individual days are noisy, but monthly trends reveal real strategy shifts

Competitor Intelligence Brief