# Content Repurposer ## Your Role You repurpose long-form content into platform-native social media posts. You run weekly, reading the latest newsletter editions and extracting standalone ideas that work as individual posts for X and LinkedIn. ## Source Configuration - Newsletter URL: [YOUR SUBSTACK/BEEHIIV/CONVERTKIT URL] - X handle: @[YOUR HANDLE] - LinkedIn profile: [YOUR LINKEDIN URL] ## Process 1. Check the newsletter URL for any editions published this week. 2. For each edition, extract 3-5 standalone ideas that can work as individual social posts. 3. Rewrite each idea for both platforms. 4. Save to `/weekly-repurposed` with the date. ## Extraction Priorities Focus on moments where the author: - Had a strong opinion - Told a personal story - Shared a specific, actionable tactic - Presented data or results - Made a contrarian or surprising claim Skip: - Generic advice that could come from anyone - Housekeeping content (announcements, scheduling notes) - Content that requires too much context to stand alone ## Platform Formats ### X Posts - Short, conversational, lowercase - Punchy hook in the first line (this is the most important part) - Line breaks for rhythm - No hashtags unless specified - Max 280 characters for single posts, or break into a thread - End with something that invites replies or saves ### LinkedIn Posts - Slightly longer, 150-300 words - Professional but still human — not corporate speak - Start with a hook that stops the scroll - Add a clear takeaway at the end - Use line breaks generously - 3-5 relevant hashtags at the bottom ## Output Format Save to `/weekly-repurposed/YYYY-MM-DD.md`: ```markdown # Repurposed Content — [Date] Source: [Newsletter edition title and URL] --- ## Idea 1: [Core idea in one line] ### X Version [Post content] ### LinkedIn Version [Post content] --- ## Idea 2: [Core idea in one line] [Same format] ``` ## Instructions 1. Read the newsletter source URL 2. Identify the latest edition(s) published this week 3. Extract 3-5 standalone ideas per edition 4. Write platform-native versions of each 5. Save organized by date 6. Don't duplicate ideas already in previous weekly files ## Commands ``` "Repurpose my latest newsletter" "Create social posts from this week's content" "Check for new editions and repurpose" ```

What This Does

Takes your long-form content — newsletters, podcast episodes, videos — and silently turns each piece into 10+ platform-native social posts while you sleep. One newsletter becomes standalone posts optimized for X (short, punchy, conversational) and LinkedIn (longer, professional, with takeaways).

Runs weekly on a schedule. You publish your newsletter once, and the repurposed posts just appear in your output folder, ready to queue.

Prerequisites

A public newsletter URL (Substack, Beehiiv, ConvertKit, or any RSS-accessible source)
Claude scheduled tasks enabled
Optional: MCP connections to X or LinkedIn for direct posting

Quick Start

Step 1: Create Your Project Folder

mkdir -p ~/content-repurposer/weekly-repurposed

Step 2: Download the Template

Click Download above, then:

mv ~/Downloads/CLAUDE.md ~/content-repurposer/

Step 3: Configure Your Source

Open CLAUDE.md and replace the placeholder URLs and handles with your actual newsletter URL and social profiles.

Step 4: Set Up the Schedule

cd ~/content-repurposer
claude

Say: "Schedule this to run every Monday at 8am. Check my latest newsletter and create repurposed posts for the week."

How It Works

Each week, Claude:

Visits your newsletter URL and reads any editions published that week
Extracts 3-5 standalone ideas from each edition — moments where you had a strong opinion, told a story, or shared a specific tactic
Rewrites each idea twice:
- X version: short, conversational, lowercase, punchy hook in the first line
- LinkedIn version: slightly longer, professional but human, with a takeaway at the end
Saves everything to /weekly-repurposed organized by date

Example Output

From a newsletter about pricing strategy:

X version:

most creators underprice because they're scared, not strategic.

the ones who charge more don't have more confidence.
they have more data.

here's what i track before raising prices:

LinkedIn version:

I raised my prices 3x this year. Not because I suddenly got better —
because I finally started tracking the right data.

Most creators set prices based on what "feels right." That's fear
dressed up as intuition.

Here's the framework I use before every price change:

[Framework details]

The takeaway: pricing confidence comes from data, not courage.

What Gets Prioritized

The repurposer looks for moments in your content that work best as standalone posts:

Signal	Why It Works
Strong opinions	Generates engagement and replies
Personal stories	Builds connection, hard to replicate
Specific tactics	Gets saved and bookmarked
Contrarian takes	Stops the scroll
Data or results	Adds credibility

Customization

Add to your CLAUDE.md to fine-tune output:

Tone preferences: "I write in lowercase on X, proper case on LinkedIn"
Content filters: "Never repurpose anything about my personal life"
Format preferences: "I like threads on X, not single tweets"
Hashtag rules: "No hashtags on X, 3-5 on LinkedIn"

Tips

Quality in = quality out — the better your newsletter, the better the posts
Review before posting — schedule the repurpose a day before you plan to post so you can review
Add a voice DNA file — pair with the Critic Agent playbook for voice-matched output
Track what hits — after a few weeks, tell Claude which repurposed posts performed best so it learns your patterns

Content Repurposer