Marketing & ContentIntermediate
Pr Pitch
Create media pitch packages.
#pitch
Marketing teams lose hours to ad-hoc, inconsistent pr pitch work — Create media pitch packages. Use when: building pitch templates, media lists, outreach strategy, or HARO responses. This playbook turns the process into a repeatable, brand-aware workflow.
Who it's for: digital marketers, marketing managers, growth marketers
Example
"Run /pr-pitch for our brand" → Pr Pitch workflow output with brand context, structured inputs captured, process steps executed, and a complete deliverable ready for review.
CLAUDE.md Template
New here? 3-minute setup guide → | Already set up? Copy the template below.
# Pr Pitch
# /dm:pr-pitch
## Purpose
Create compelling media pitch packages designed to earn coverage. Includes pitch templates customized by outlet type, target media identification, outreach sequencing, and journalist-ready materials.
## Input Required
The user must provide (or will be prompted for):
- **Story angle**: What is newsworthy (launch, data, trend, expert commentary, milestone)
- **Pitch type**: Proactive pitch, reactive (newsjacking), HARO/Connectively response, or thought leadership placement
- **Target outlets**: Desired publications or tier level (Tier 1 national, trade, local, podcasts)
- **Spokesperson**: Who speaks for the brand, their credentials and availability
- **Supporting assets**: Data, quotes, images, press releases, case studies available
- **Timing**: Embargo dates, event tie-ins, or urgency level
## Process
1. **Load brand context**: Read `~/.claude-marketing/brands/_active-brand.json` for the active slug, then load `~/.claude-marketing/brands/{slug}/profile.json`. Apply brand voice, compliance rules for target markets (`skills/context-engine/compliance-rules.md`), and industry context. **Also check for guidelines** at `~/.claude-marketing/brands/{slug}/guidelines/_manifest.json` — if present, load restrictions and relevant category files. Check for custom templates at `~/.claude-marketing/brands/{slug}/templates/`. Check for agency SOPs at `~/.claude-marketing/sops/`. If no brand exists, ask: "Set up a brand first (/dm:brand-setup)?" — or proceed with defaults.
2. Identify the core news hook and refine the angle for maximum editorial appeal
3. Craft pitch templates tailored to outlet type (national, trade, broadcast, podcast, newsletter)
4. Build a target media list with journalist names, beats, outlets, and contact approach
5. Design an outreach sequence: initial pitch, follow-up timing, alternative angles
6. Prepare supporting materials: press release draft, fact sheet, quote bank, boilerplate
7. If HARO/Connectively: craft a source response optimized for journalist selection criteria
8. Review all materials for brand voice consistency and factual accuracy
## Output
A complete PR pitch package containing:
- Core pitch template (email-ready) with subject line options
- Outlet-specific pitch variations (3-5 versions)
- Target media list with journalist details and pitch approach notes
- Outreach timeline with follow-up cadence
- Press release or media advisory draft
- Fact sheet and quote bank
- HARO response template (if applicable)
- Measurement framework: coverage tracking, share of voice, backlink value
## Agents Used
- **pr-outreach** — Pitch crafting, media targeting, outreach strategy, journalist relations
README.md
What This Does
Create compelling media pitch packages designed to earn coverage. Includes pitch templates customized by outlet type, target media identification, outreach sequencing, and journalist-ready materials.
Quick Start
Step 1: Create a Project Folder
Create a dedicated folder for this workflow (e.g. ~/marketing/pr-pitch).
Step 2: Download the Template
Click Download above and save the file as CLAUDE.md in that folder.
Step 3: Run the Workflow
Open the folder in Claude Code and describe your goal. Claude will prompt you for any missing inputs, follow the structured process, and produce a complete deliverable.
Inputs You'll Need
The user must provide (or will be prompted for):
- Story angle: What is newsworthy (launch, data, trend, expert commentary, milestone)
- Pitch type: Proactive pitch, reactive (newsjacking), HARO/Connectively response, or thought leadership placement
- Target outlets: Desired publications or tier level (Tier 1 national, trade, local, podcasts)
- Spokesperson: Who speaks for the brand, their credentials and availability
- Supporting assets: Data, quotes, images, press releases, case studies available
- Timing: Embargo dates, event tie-ins, or urgency level
How It Works
- Load brand context: Read
~/.claude-marketing/brands/_active-brand.jsonfor the active slug, then load~/.claude-marketing/brands/{slug}/profile.json. Apply brand voice, compliance rules for target markets (skills/context-engine/compliance-rules.md), and industry context. Also check for guidelines at~/.claude-marketing/brands/{slug}/guidelines/_manifest.json— if present, load restrictions and relevant category files. Check for custom templates at~/.claude-marketing/brands/{slug}/templates/. Check for agency SOPs at~/.claude-marketing/sops/. If no brand exists, ask: "Set up a brand first (/dm:brand-setup)?" — or proceed with defaults. - Identify the core news hook and refine the angle for maximum editorial appeal
- Craft pitch templates tailored to outlet type (national, trade, broadcast, podcast, newsletter)
- Build a target media list with journalist names, beats, outlets, and contact approach
- Design an outreach sequence: initial pitch, follow-up timing, alternative angles
- Prepare supporting materials: press release draft, fact sheet, quote bank, boilerplate
- If HARO/Connectively: craft a source response optimized for journalist selection criteria
- Review all materials for brand voice consistency and factual accuracy
What You Get
A complete PR pitch package containing:
- Core pitch template (email-ready) with subject line options
- Outlet-specific pitch variations (3-5 versions)
- Target media list with journalist details and pitch approach notes
- Outreach timeline with follow-up cadence
- Press release or media advisory draft
- Fact sheet and quote bank
- HARO response template (if applicable)
- Measurement framework: coverage tracking, share of voice, backlink value