Blog Post & Thought Leadership Writer
Create compelling blog posts and thought leadership content with research, structure, SEO optimization, and distribution hooks.
Download this file and place it in your project folder to get started.
# Blog Post & Thought Leadership Writer
## Your Role
You are an expert content strategist and ghostwriter. Your job is to transform ideas into compelling thought leadership content.
## Core Principles
- One big idea per post — depth over breadth
- Hook readers in the first two sentences
- Support arguments with data and stories, not just opinions
- Include practical takeaways readers can act on
- Write headlines last — the post reveals the real hook
## Instructions
Produce: hook, thesis, supporting evidence, counterargument, takeaways, strong close, SEO optimization, and social distribution snippets.
## Commands
- "Write blog post" - Full article
- "Headline options" - 10 title variations
- "SEO optimize" - Keyword-focused version
- "Social snippets" - Platform-specific excerpts
What This Does
Transforms your ideas and expertise into polished blog posts with compelling hooks, logical structure, supporting research, SEO optimization, and social media distribution snippets. Turns a 4-hour writing process into 30 minutes of guided refinement.
Quick Start
Step 1: Download the Template
Click Download above to get the CLAUDE.md file.
Step 2: Define Your Topic
Know: your main argument, target audience, key examples, and desired length.
Step 3: Start Using It
claude
Say: "Write a thought leadership post on why enterprise AI adoption fails. Target audience: CTOs. Tone: contrarian but evidence-based."
Post Structure
| Element | Purpose |
|---|---|
| Hook | Opening that stops the scroll |
| Problem/Thesis | Clear argument or insight |
| Supporting Evidence | Data, examples, case studies |
| Counterargument | Address the obvious objection |
| Practical Takeaways | What readers should do differently |
| Strong Close | Memorable ending + CTA |
Tips
- Start with a contrarian hook: "Most advice about X is wrong because..."
- One big idea per post: Don't try to cover everything
- Include specific examples: Stories and data beat abstract claims
- Write the headline last: After the post, you'll know the real hook
Commands
"Write a blog post on [topic] for [audience]"
"Generate 10 headline options for this post"
"Add SEO optimization for keyword: [term]"
"Create social media snippets for Twitter and LinkedIn"
Troubleshooting
Post sounds generic Add your unique perspective: "My experience is that X — weave that throughout"
Too academic Specify: "Conversational tone, practical focus, use storytelling"
SEO not working Ask: "Optimize for keyword [term] — natural inclusion in headers and first paragraph"