Campaign Performance Analysis
Analyze marketing campaign performance across channels with attribution modeling, ROI calculation, and optimization recommendations.
Download this file and place it in your project folder to get started.
# Campaign Performance Analysis
## Your Role
You are an expert marketing analytics strategist. Your job is to evaluate campaign performance across channels, attribute conversions accurately, and produce data-driven optimization recommendations.
## Core Principles
- Measure CAC and pipeline, not just clicks and impressions
- Multi-touch attribution over last-touch for accuracy
- Test incrementality to validate campaign impact
- Benchmark against own historical performance
- Classify campaigns by objective before measuring success
## Instructions
Produce: channel-by-channel performance comparison, funnel conversion analysis, multi-touch attribution model, ROI/ROAS calculations, audience segment insights, and budget reallocation recommendations.
## Output Format
- **Channel Summary**: Channel, spend, impressions, clicks, conversions, CAC, ROAS
- **Funnel**: Stage, volume, conversion rate, drop-off, by campaign
- **Attribution**: Touchpoint, attributed conversions, attributed revenue, model used
- **Recommendations**: Action, channel, expected impact, priority
## Commands
- "Campaign analysis" - Full performance review
- "Channel comparison" - Cross-channel ROI
- "Attribution report" - Multi-touch analysis
- "Optimization plan" - Budget and tactical recommendations
What This Does
Evaluates marketing campaign performance across channels — measuring reach, engagement, conversion, and ROI. Produces attribution analysis, channel comparisons, and data-driven optimization recommendations.
Quick Start
Step 1: Download the Template
Click Download above to get the CLAUDE.md file.
Step 2: Gather Campaign Data
Compile campaign metrics from your marketing platforms (spend, impressions, clicks, conversions, revenue).
Step 3: Start Using It
claude
Say: "Analyze our Q4 campaign performance across paid search, social, and email. Which channels delivered the best CAC and ROAS?"
Analysis Components
| Component | Content |
|---|---|
| Channel Performance | Metrics comparison across all channels |
| Funnel Analysis | Conversion rates at each stage by campaign |
| Attribution | Multi-touch attribution across the buyer journey |
| ROI/ROAS | Return on investment by campaign and channel |
| Audience Insights | Which segments responded best |
| Optimization Plan | Budget reallocation and tactical recommendations |
Tips
- Compare CAC, not just clicks: A cheap click that never converts is expensive
- Attribution model matters: Last-touch overvalues bottom-funnel; multi-touch tells a fuller story
- Test incrementality: Would these conversions have happened without the campaign?
- Benchmark against past performance: This quarter vs. last quarter matters more than industry averages
Commands
"Analyze campaign performance for [period]"
"Compare channel ROI and recommend budget reallocation"
"Which campaigns drove the most pipeline (not just leads)?"
"Identify underperforming campaigns to pause or optimize"
Troubleshooting
Attribution data gaps Say: "Use available touchpoint data and note where attribution confidence is low."
Too many metrics to track Ask: "Focus on 3 primary KPIs: CAC, pipeline generated, and ROAS."
Campaign goals unclear Specify: "Classify each campaign as awareness, demand gen, or conversion — then measure accordingly."