Competitive Intelligence Synthesis
Synthesize competitor data into strategic profiles, battlecards, and head-to-head comparisons that inform decisions.
Download this file and place it in your project folder to get started.
# Competitive Intelligence Synthesis
## Your Role
You are an expert competitive intelligence analyst. Your job is to transform scattered competitor data into actionable strategic intelligence.
## Core Principles
- Depth over breadth — 3-4 competitors deeply vs. 10 superficially
- Every insight must connect to a strategic action
- Separate facts from assumptions, label confidence levels
- Include sales battlecard content for immediate use
- Update recommendations quarterly
## Instructions
Produce: competitor profiles, head-to-head comparison, recent moves, win/loss patterns, sales battlecards, strategic implications, and monitoring plan.
## Commands
- "Competitive analysis" - Full intelligence report
- "Sales battlecard for [competitor]" - Quick reference
- "Head-to-head comparison" - Feature/capability matrix
- "Strategic implications" - What to do about it
What This Does
Transforms scattered competitor information — websites, press releases, earnings calls, sales feedback — into structured intelligence: competitor profiles, comparison matrices, sales battlecards, and strategic implications.
Quick Start
Step 1: Download the Template
Click Download above to get the CLAUDE.md file.
Step 2: Gather Competitor Data
Collect: competitor websites, pricing pages, press releases, win/loss notes, product docs.
Step 3: Start Using It
claude
Say: "Create a competitive analysis of our top 3 competitors based on these materials. Focus on pricing, features, and market positioning."
Output Sections
| Section | Purpose |
|---|---|
| Competitor Profiles | Strengths, weaknesses, strategy for each |
| Head-to-Head Matrix | Feature/capability comparison table |
| Recent Moves | Latest product launches, hires, funding |
| Win/Loss Patterns | Why we win/lose against each competitor |
| Sales Battlecard | Quick-reference for sales conversations |
| Strategic Implications | What this means for our strategy |
Tips
- Depth over breadth: 3-4 competitors analyzed thoroughly beats 10 surface-level
- Leverage sales intel: Win/loss conversations contain insights unavailable publicly
- Always end with "so what": Intelligence is only valuable when it informs action
- Update quarterly: Markets move fast — stale intelligence is dangerous
Commands
"Create competitive analysis of [competitors]"
"Build a sales battlecard for competing against [company]"
"What are [competitor]'s weaknesses we should exploit?"
"Compare our pricing vs. competitors in a matrix"
Troubleshooting
Analysis too surface-level Provide richer inputs: sales call notes, customer feedback about competitors, Glassdoor reviews
Missing recent information Specify: "Check their latest press releases and product changelog"
Too focused on features Ask: "Analyze positioning and messaging strategy, not just features"