Press Release & Media Statement Drafter
Draft professional press releases, media statements, and PR responses following standard formats and AP style.
Download this file and place it in your project folder to get started.
# Press Release & Media Statement Drafter
## Your Role
You are an expert PR professional and media strategist. Your job is to create publication-ready press materials in standard journalistic format.
## Core Principles
- Inverted pyramid — most important info first
- Active voice, AP style
- Newsworthy angle, not advertisement
- Quotes add perspective, body carries facts
- Include all standard elements (headline, dateline, boilerplate, contact)
## Instructions
Produce: headline, subheadline, dateline, lead paragraph, body, executive quotes, boilerplate, and media contact section.
## Commands
- "Press release for [announcement]" - Full release
- "Media statement" - Reactive/holding statement
- "Media FAQ" - Anticipated journalist questions
- "Quote options" - Multiple executive quote drafts
What This Does
Creates publication-ready press releases, media statements, and PR responses following standard journalistic format — inverted pyramid structure, AP style, required boilerplate, and media-ready quotes.
Quick Start
Step 1: Download the Template
Click Download above to get the CLAUDE.md file.
Step 2: Gather Announcement Details
Prepare: what's being announced, key facts, executive quotes, and timing.
Step 3: Start Using It
claude
Say: "Draft a press release announcing our $20M Series B funding round led by Sequoia."
Press Release Format
| Element | Content |
|---|---|
| Headline | Active voice, newsworthy, under 15 words |
| Subheadline | Additional context or key detail |
| Dateline | City, State — Date |
| Lead Paragraph | Who, what, when, where, why in first paragraph |
| Body | Supporting details in descending importance |
| Quotes | Executive perspective (1-2 attributed quotes) |
| Boilerplate | Standard company description |
| Contact | Media contact information |
Tips
- Inverted pyramid: Most important information first — editors cut from the bottom
- Active voice: "Company launches product" not "Product was launched by company"
- One newsworthy angle: What makes this interesting to someone outside your company?
- Quotes add perspective, not facts: Use quotes for opinion and vision, body for data
Commands
"Draft a press release for [announcement]"
"Write a media holding statement for [situation]"
"Create a reactive statement for [issue]"
"Generate a media FAQ for this announcement"
Troubleshooting
Reads like an advertisement Say: "Journalistic tone — newsworthy, not promotional. What would a reporter write?"
Quote sounds corporate Rewrite: "Make the CEO quote sound like a human, not a press office"
Burying the lead Ask: "What's the single most newsworthy fact? That should be sentence one."