Wealth Management Investment Proposal
Create professional investment proposals for prospective clients covering your firm's approach, proposed allocation, expected outcomes, and fee structure.
Pitching a new client means crafting a proposal that feels genuinely personalized -- not a templated deck with their name swapped in -- while covering your firm's philosophy, a tailored allocation strategy, realistic projections, and a clear transition plan that addresses their fear of switching advisors.
Who it's for: wealth managers, financial advisors, private bankers, family office managers
Example
"Create an investment proposal for a tech executive with $5M in concentrated stock" → 15-slide branded presentation with firm overview, personalized needs summary, diversification strategy addressing the concentrated position, Monte Carlo projections, transparent fee comparison, and a 90-day transition plan
New here? 3-minute setup guide → | Already set up? Copy the template below.
# Investment Proposal
description: Create professional investment proposals for prospective clients. Covers the firm's approach, proposed allocation, expected outcomes, and fee structure. Use when pitching new clients or presenting a new investment strategy. Triggers on "investment proposal", "prospect presentation", "pitch new client", "proposal for [client]", or "new client presentation".
## Workflow
### Step 1: Prospect Context
Gather:
- **Prospect name** and household details
- **Current situation**: Existing advisor? Self-directed? What prompted the meeting?
- **Assets**: Estimated AUM, account types, current holdings (if shared)
- **Goals**: Retirement, wealth preservation, growth, income, education, estate
- **Risk tolerance**: Conservative, moderate, aggressive (or questionnaire score)
- **Constraints**: ESG preferences, concentrated stock, illiquidity needs
- **Fee sensitivity**: What are they paying now?
- **Competition**: Who else are they considering?
### Step 2: Proposal Structure
**I. About Our Firm** (1 page)
- Firm overview, history, AUM
- Investment philosophy (in plain English)
- Team bios (relevant to this client)
- Client service model (how often do we meet, who do they call)
**II. Understanding Your Needs** (1 page)
- Restate their goals and concerns — show you listened
- Key planning considerations identified in discovery
- What success looks like for them
**III. Proposed Investment Strategy** (2-3 pages)
- Recommended asset allocation with rationale
- How allocation maps to their goals and risk tolerance
- Investment vehicles (ETFs, mutual funds, individual securities, alternatives)
- Tax-aware strategy (asset location, tax-loss harvesting)
Proposed allocation:
| Asset Class | Allocation | Vehicle | Rationale |
|------------|-----------|---------|-----------|
| | | | |
**IV. Expected Outcomes** (1-2 pages)
- Projected growth scenarios (conservative, moderate, optimistic)
- Monte Carlo probability of meeting goals
- Income projections (if retirement or income-focused)
- Risk metrics (max drawdown, volatility)
- Comparison to current portfolio (if known)
**V. Fee Structure** (1 page)
- Advisory fee schedule (tiered if applicable)
- Underlying fund expenses
- Total all-in cost estimate
- How fees compare to industry averages
- Value proposition — what they get for the fee
**VI. Getting Started** (1 page)
- Account opening process
- Asset transfer timeline
- Transition plan (if moving from another advisor)
- First 90 days — what to expect
- Required documents and next steps
### Step 3: Customization
- Match the tone to the prospect (corporate executive vs. small business owner vs. retiree)
- If they have a concentrated stock position, address it directly
- If they're comparing you to robo-advisors, emphasize the planning and relationship value
- If they're price-sensitive, lead with total value and outcomes, not just fees
### Step 4: Output
- PowerPoint presentation (12-15 slides) with firm branding
- PDF leave-behind version
- One-page summary for follow-up email
## Important Notes
- The proposal should feel personalized, not templated — reference their specific situation
- Don't oversell performance — set realistic expectations and emphasize process
- Always include disclaimers (projections are hypothetical, past performance, etc.)
- The transition plan matters — clients fear the disruption of switching advisors
- Follow up within 48 hours with the proposal and a clear next step
- Compliance must review before presenting to prospects
What This Does
This playbook creates professional investment proposals for prospective clients. It structures a complete pitch covering your firm's approach, the prospect's specific needs, a proposed investment strategy with allocation rationale, projected outcomes, fee transparency, and a clear onboarding plan. The output is designed to feel personalized, not templated.
Important: This workflow assists with proposal creation but does not provide financial advice. All proposals should be reviewed by compliance before presenting to prospects.
Quick Start
Step 1: Create a Project Folder
mkdir -p ~/Documents/InvestmentProposals
Step 2: Download the Template
Click Download above, then move the file into your project folder as CLAUDE.md.
mv ~/Downloads/wm-investment-proposal.md ~/Documents/InvestmentProposals/CLAUDE.md
Step 3: Start Working
cd ~/Documents/InvestmentProposals
claude
Try these prompts:
"Create an investment proposal for a retiring couple with $3M in 401(k) assets"
"Build a prospect pitch for a business owner comparing us to robo-advisors"
"Draft a proposal addressing a concentrated stock position in AAPL"
Proposal Structure
The generated proposal follows a six-section format:
- About Our Firm (1 page) -- Overview, philosophy, team, service model
- Understanding Your Needs (1 page) -- Restated goals and concerns showing you listened
- Proposed Investment Strategy (2-3 pages) -- Asset allocation, vehicles, tax-aware strategy with rationale
- Expected Outcomes (1-2 pages) -- Growth scenarios, Monte Carlo projections, risk metrics
- Fee Structure (1 page) -- Transparent schedule, all-in cost, industry comparison
- Getting Started (1 page) -- Account opening, transfer timeline, 90-day plan
Customization Tips
- Match the tone: Corporate executive vs. small business owner vs. retiree -- each needs different language
- Concentrated stock: If the prospect has a large single-stock position, address it directly with a diversification strategy
- Robo-advisor comparison: Emphasize planning depth, relationship value, and tax optimization that robo platforms cannot match
- Price sensitivity: Lead with total value and outcomes, not just fees
- Transition concerns: Clients fear the disruption of switching advisors -- a clear transition plan with timeline reduces this friction
Best Practices
- Personalize everything: Reference their specific situation, goals, and concerns throughout
- Set realistic expectations: Don't oversell performance -- emphasize process and risk management
- Include disclaimers: Projections are hypothetical, past performance does not guarantee future results
- Follow up fast: Send the proposal within 48 hours with a clear next step
- Compliance review: All proposals must be reviewed before presenting to prospects
Example Prompts
"Create a proposal for a prospect with $2M currently self-directed at Schwab"
"Build a pitch deck for a dual-income couple in their 40s focused on early retirement"
"Draft a fee comparison showing our value vs. a 1% AUM competitor"
"Prepare a transition plan section for a client moving from another RIA"